Words by Rachel Leone
Los Angeles based Swedish artist, and photographer Arvida Bystrom is not only an inspiration to the modern digital age of conceptual art but a forward-thinking, positive role model for all ages. Currently residing in Sweden pursuing photography, art direction, and modeling, she contributes to the celebration of femininity. The cyber sensation has taken on the internet and editorial realm. Not only is she a model, but an author and musician as well. Arvida Bystrom and Molly Soda met online and curated the book ‘Pics, or It Didn’t Happen,’ celebrating the submissions of censored imagery that were taken down by social media networks that conflict with online policies. The book signifies a time capsule described by Molly Soda of what is considered to be violating the terms of the digital age. The intriguing part is the majority of the submissions within the book is humans being human.
Her pride and self-confidence are inspiring qualities to young girls and women of all ages worldwide as she is becoming more of a familiar face in fashion media. Featured in the Adidas Originals campaign in 2017, she proudly showed off her unshaved legs. Unfortunately, our society has a hard time accepting imperfections as the young 26-year old received rape threats online in her direct message box on Instagram from the photoshoot. “My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an able, white, cis body with its only nonconforming feature being a lil leg hair. I’ve been getting rape threats in my DM inbox” captioned Arvida Bystrom via Instagram. On the flip side, many followers supported the natural beauty of Arvida Bystrom, and body hair became a trend. Continuing to pursue modeling, you can also find the humbled beauty working with the iconic brand: Gucci promoting the Bloom Eau de Parfum Spray by Gucci as well as the Acqua di Fiori bloom release available in Macy’s. You can now also pose next to her art installation of a large peach in a under garment at the Galleria Melissa in London as you may recognize the style from past smaller versions of the art piece as still life images she has posted on Instagram in the past.
Aside from the art, she is herself; I admire her feminine voice in culture, her aesthetically pleasing eye, the personality she is proud to show of herself and her motivation. I look forward to seeing where she takes her still life photography interrogated with the cyber world.