Sending multicultural models down the runway in eclectic designs, magnifi- cently illustrated from hand, creates a powerfully distinctive effect abounding with respect. After graduating from London College of Fashion, grabbing success by the horns and earning prestige in the cut-throat world of fashion was child’s play for Norwegian fashion designer, Edda Gimnes. The cutting-edge innovator’s futuristic vision, that is simultaneously curated with audacity and precision, is beautifully bizarre – morphing Edda into a fashion star.
Edda’s latest line for SS 2017 embodies nonconformity in ahromatically refreshing tone that is truly her own. The enthralling collection visually entertains the right brain and injects a hefty dose of life force into her admirer’s veins. From taking geek chic to the next level with pink hues slathered onto dresses that light up the room, to velvet jackets creating an unusual dynamic, Edda explores uncharted avenues and enthusiastically allows her inherent voice to shine through.