DARK AND FLORAL IS THE NEW WINTER AT BLUMARINE. AND SO ARE THE CAMPAIGN MOTIFS BY CAMILLA ÅKRANS C/O LUNDLUND
The F/W 2015 collection of Italian fashion label BLUMARINE is dedicated to an untypical blossoming topic in the cold season and designed its campaign photos accordingly: dark and floral. Behind the camera: Camilla ÅKRANS, gracefully in front of it: model Hollie May Saker.
The label tells us: The FW 2015/16 Blumarine campaign reinterprets the brand fine femininity and its romantic spirit with a graphic and dreamlike point of view. The main theme takes inspiration from a new romantic imagination, suspended between the sky and the earth. It is a dream atmosphere where the black setting is softened by the delicate flowers, which are the quintessential element of the Blumarine’s beauty. The light reflects on the mirrors to underline the rich and sparkle embroideries and the texture of the dresses. The message is classic and edgy at the same time: personality before rules.