Extraordinary collections debuted on the Runways of The Laguna Design Center, your destination for luxury home furnishings and home accessories and the principal sponsor of Orange County Fashion Week. The Laguna Design Center hosted an all new outdoor Catwalk showspace for its second year to the California Riviera’s most influential fashion consumer- the OC’s A-List.
Previous collections that have graced the catwalks of OC Fashion Week have included looks by Vivienne Westwood, Issey Miyake, Rick Owens and Gareth Pugh presented by Anastasia Laguna Beach and aligning a passion for fashion, a showspace designed by interior design by the Provasi Collection and with space planning curated by Dina Marciano Interior Designs.
This year local and international designers were announced on the daily recognizing some all new talent. ”Orange County is a bespoke market, its an exciting time for us as we lead into a schedule of fashion capitals,” says Manna Kadar, CEO of Manna Kadar Cosmetics.
Sunday showcased mini me luxury collections of established as Versace, Dolce and Gabbana, Kenzo, Stella McCartney, Fendi, Oscar De La Renta, Roberto Cavalli and Stuart Weitzman with all-new young emerging Orange County models presented by Occasion Kids. The incredibly innovative runway was set to stun audiences with compelling mini me collections alongside intermission with live performances by Tutu’s Ballet following an encore of 11 year old fashion designer Egypt Ufele’s appearance to debut her young designer collections for kids. “We were excited to host the red carpet this season and be part of the pulse at Laguna Design Center (LDC), “ says marketing director Elizabeth Grossman of the LDC, it was great to be part of the fashion community once more.”
“Merging design with fashion is a natural fit because they both seek to achieve beauty and style.” Bill Hutchinson said of 2016 OC Fashion Week, held the weekend of September 10th at the Laguna Design Center, a property Hutchinson’s firm Dunhill Partners has recently acquired. Bill Hutchinson is the President and CEO of Dunhill Partners, which now owns and manages the Laguna Design Center.
“The Laguna Design Center is the perfect backdrop for these events. It’s a setting of balance and tranquility and I am so pleased with Dunhill Partners’ acquisition of this irreplaceable asset and cornerstone to the Southern California design community.”
Following catwalk events, OC Fashion Week closes its events with the return of it’s hit cult fashion, hair and beauty event – the 3rd Annual Masterstylist Competition held for the first-time at Monarch Beach Resort spotlights the beauty industry beyond the runway with its cutting edge presentations in avant-garde fantasy makeovers spotlighted this year by “Lighting Innovation” company based. The lighting company features its products as a brand new innovative source for spotlight competing talent as each hair, makeup and beauty stylists present their models. “Its great to be a part of something this creative, we support artists and its and great causes so we couldn’t be more excited to be part of an event as this,” says owner Judy Morris. Each MasterStylist is provided a model in which he/she must transform head to toe with wardrobe provided by OnQueStyle.com the luxury consignment store based in Corona Del Mar.
“We are really excited about this opportunity and are proud to provide each of the stylists our wardrobe and own personal luxury collections for a complete look” says style sponsor, owner Kirsten Prosser of OnQueStyle – the luxury consignment store, “it’s a great event that truly reveals all that goes on beyond the runway to complete one’s own fabulous look, we’re really excited to be a part of it.”
The industry-only showcase challenges the best in hair and makeup stylists to demonstrate a themed makeover transformation to spectators with a live 2.5 face off between glam teams as they set out to recreate ‘Stepford Wives’ with powerhouse women of OC to live Mannequin like Barbies. The show is filmed for television views and digital spectators to cast their own people’s choice awards to a dedicated platform for donations with a portion of proceeds dedicated to the OC Fashion Council’s year-end children’s charities fund.
“I am so excited to fly out here to be part of this season’s launch and line up of events this year, says Dione Bledsoe, Managing Director of Find the Fit, our company specializes in executive search for fashion retail & wholesale brands and knowing what we know in that arena we can truly appreciate the hard work that goes on behind building brands to its finest and the champions behind them, its great to see the trade industry at its best.”
Saturday Night’s Featured Designers have been hand-selected by the OC Fashion Council advisory this season to premiere MainStage at Laguna Design Center introducing the S/S 2017 Collections:
Gladys Torres, Jonathan Jimenez, Carly Vidal Urban Prima, Alisha Needham, Marva AAylouche, Vanessa Lozada, Stefani Alvarado, Victoria By Elizabeth, Ionica Moldovianu, Chadia Almeddin, Heather Lindquist, Rohini Bedi, Mercedes Maralan, Berenice Gonzales, Egypt Ufele.
Special Plus Size Guest Designer “11 Year Old” Egypt discovered at the U.S. Virgin Islands Fashionista Show by IQ Global Events, Egypt joins us to debut her collections already recognized by Teen Vogue Magazine.
“The OC Fashion Week and OC Fashion Council advisory board exists to help grow local and emerging designers to become successful entrepreneurs, to inspire and activate their business connections and empower their abilities to thrive. OCFW local and international alliances also aims to initiate an effective pro-local business campaign for retail owners, to encourage the success of our business economies for independently owned businesses, international trade and to help our local entrepreneurs succeed.” says president of OCFC Kathy Marino, we’re ecstatic about our new sponsors and community outreach which has grown exponentially.
The Orange County retail market is to vital to ignore and to important to deny the obvious super power of it’s unrivaled retail spend. Orange County (‘the OC’) is the leading purchasing power in retail in the United States, merely a metropolis south of the Los Angeles county. The OC spends 35 billion in retail a purchasing power that even surpasses some of the leading fashion capitals in the world.
“The mission of Orange County Fashion Week is clear: we exist to represent and support the launch of new and emerging fashion designers to stimulate and enhance the economic retail power of our local trade economies, and to serve as a leading international platform for trade and fashion tourism in the United States.” Without a doubt, OC Fashion Week is economically fit as fashion capital just based on its spend ability to launch retail businesses in a thriving buyer’s market. OC Fashion Council curated opportunities dedicated to build collaborative connections and valuable relations in the fashion trade industry and is honored to represent great talent.