Owned by Alden Halpern and Josh Cadogan Hurd, a fresh menswear store opened its doors at a flagship location on La Brea Avenue in Los Angeles and it is making some big moves. Its signature approach is to bring menswear that feels modern and personal, with an emphasis on top-notch quality and made-to-measure services. All of its garments are made in L.A using the best quality fabrics and leathers, whether altered for the customer or made from scratch.
The name PROCONSUL comes from a Roman Military Governor, a man who traveled the world and had access to the best of what the world had to offer. The newly opened store offers a wide diversity of items, including jeans, shirts, leather and denim jackets, shoes, bags and accessories. In addition, PROCONSUL offers customers in-store alterations and made-to-measure services for any size. Avoiding day-to-day trends, the store offers classic styling and limited edition brands exclusive to PROCONSUL, including Tricker’s and Bleu de Chauffe.
Location 144 S La Brea Ave., Los Angeles, CA