@vandenbergbjorn
bjornvandenberg.com
How would you describe your brand aesthetics?
Bespoke, bold, and extravagant. Glamour with edge.
What are you fascinated by at the moment and how does it feed into your work?
I’m very fascinated by details or the mixture and mash-up of materials. I love contrasts. I think it’s really interesting to see how old techniques are being used in combination with high-tech techniques nowadays, and how they come together into one design.
What have been your weirdest and wildest sources of inspiration for your brand and design directions?
Nothing is too weird or too wild. It’s what you see in them and how you decide to integrate them into your designs.
How would you describe your creative process?
It never stops. As a creative soul and entrepreneur, the passion to create is literally running through my veins. Sometimes, I’m working on two collections at the same time, and I’ll even change the direction of them. I like to challenge myself. I am always looking for new techniques or the right materials that will highlight the story behind a collection. That is what I want to share with the world.
How has your work evolved since you began your own label?
To be honest, it has been a rollercoaster. I always look and think in the long term—which direction I want to take, how to stay true to myself but also honest, where the opportunities are. That process takes time and focus. It takes long days and a lot of time, but I am very pleased with where I am today—creating a signature style that people love.
Define what fashion means to you.
It’s a big part of me. I could never do life without it. I use it to express myself as a designer, as a person, and as an individual. I use it to inspire and tell stories that will hopefully, inspire others.
What is one of your biggest dreams you have yet to fulfill?
To open up a store. I would love to give that full experience because a brand is so much more than a design or a piece of jewelry. It’s about creating a world and telling the story behind it. There is so much passion and love that goes into to each and every design.
