Color Oops Announces Fix & Fortify: The Bond Rejuvenating Color Remover for Textured and Fragile Hair

In the ever-evolving world of fashion, hair color has become a statement of individuality and style, with celebrities leading the charge in daring transformations. From neon brights to luxurious pastels, this year’s trends have pushed the boundaries, showing that hair is not just an accessory but a defining feature of personal expression. Let’s dive into the celebrity-driven hair color trends making waves in 2024.

Platinum Blonde – Timeless and chic, platinum blonde has made a powerful comeback. Stars like Kim Kardashian and Gigi Hadid are embracing icy tones with silver undertones for a look that’s both sophisticated and Edgy

Neon Hues – Neon hair is making waves, with Billie Eilish and Dua Lipa leading the charge. Vibrant green, pink, and electric blue are perfect for those who want to stand out and make a bold, playful statement.

Copper – Celebrities like Zendaya and Phoebe Dynevor are making copper the new “it” color. This warm, rich hue flatters a range of skin tones, adding a natural, earthy feel to any style.

Pastels – Soft pastel colors are no longer just avant-garde. Thanks to stars like Kylie Jenner, shades like lavender and baby pink offer a whimsical yet sophisticated look that’s perfect for any season.

Root Shadowing – For a low-maintenance yet chic option, Hailey Bieber and Margot Robbie are embracing root shadowing. This technique blends darker roots with lighter ends, creating a natural gradient that grows out seamlessly.

From bold neon hues to soft pastels, 2024’s celebrity hair color trends are all about self-expression and embracing the unexpected. Celebrities are no longer just following trends—they’re setting them, showing us that hair is the ultimate canvas for creativity. Whether you’re looking to make a bold statement or subtly enhance your natural beauty, these trends offer endless possibilities for your next hair color adventure. Try using Color Oops for your next hair change.

Color Oops, a Developlus brand and the leader in at-home hair color removal, is excited to announce the launch of Fix & Fortify, a revolutionary bond rejuvenating color remover designed specifically for those with textured, curly, coily, wavy, damaged, or overprocessed hair.


This innovative product goes beyond simply removing unwanted permanent hair color and buildup. Fix & Fortify tackles the challenge of overprocessed and damaged hair with a gentle touch, leaving hair healthier and ready for a fresh start. Unlike harsh bleaches and ammonia-based removers that can damage fragile strands, Fix & Fortify’s creamy formula is enriched with Aloe Vera and Soy Protein to protect hair’s integrity throughout the process.


“Fix & Fortify represents a significant leap forward in at-home hair color removal,” says Jenniffer Paulson, VP of Marketing at Developlus. “For the first time, those with textured or fragile hair can achieve the beautiful results they desire without sacrificing the health of their hair. This unique product addresses a gap in the market and empowers a whole new audience to experiment with their hair color with confidence.”


Whether you’re looking for a flawless color correction or a vibrant refresh of your natural hue, Fix & Fortify allows you to gently remove unwanted color or buildup, creating a clean canvas for your desired outcome. And the best part? You can even recolor your hair the same day!


Textured Hair? No Problem! This bleach-free formula is the perfect solution for those with textured hair, as it removes color without causing the excessive damage often experienced with traditional removers. Fix & Fortify understands that textured hair deserves special care, and its gentle approach keeps your curls, coils, or waves looking their best.

Fix & Fortify doesn’t stop at color removal. It’s a complete hair color do-over kit. The included Bond Rejuvenating Masque with Amino+ strengthens hair structure, improves elasticity, and nourishes strands for a healthy and manageable mane. Say goodbye to dry, brittle hair after color removal – Fix & Fortify helps you achieve a healthy and resilient transformation.

“Our 2-part formula is mixed together and massaged through the hair. During the 20-minute processing time, the rinseable formula removes permanent hair color, taking you back to your last processed color. With Color Oops Hair Color Removers, users can do it themselves at home and be able to re-color their hair afterwards within the same day.” – Whitney Moorman, Color Oops Brand Manager

This easy-to-use kit includes:
● Part 1 & 2: Gently removes unwanted color while protecting hair with Aloe Vera & Soy Protein.
● Charcoal Shampoo: Clarifies hair, removes unwanted tones, and neutralizes odors.
● Bond Rejuvenating Masque: Strengthens and fortifies hair with Amino+ to help reduce
breakage and improve elasticity

From faded to fabulous, Fix & Fortify removes unwanted color, clarifies for a clean slate, and helps rejuvenate hair bonds. It’s your chance to start fresh by removing color, clarifying impurities, and replenishing hair, all in one convenient kit.

Fix & Fortify is available at ColorOops.com, Walmart and Walmart.com.