Standout Emerging Designers at PARIS FASHION WEEK 2024

Boyarovska SS25 Show September 26 at 48 Rue Miromesnil in Paris

Paris Fashion Week saw the return of BOYAROVSKAYA, the boundary-pushing brand founded by former Givenchy designer Maria Boyarovskaya and fashion photographer Artem Kononenko. Presented at Instituto Marangoni, their latest collection was a fusion of strict minimalism and edgy glamour, blending smoke, lights, and laser effects to create an ambiance straight from a neo-noir action film. Imagine the sophistication of Matrix intersecting with the fierce elegance of Atomic Blonde—a perfect stage for BOYAROVSKAYA’s striking designs.

From the moment the show began, models glided down the runway in pieces that balanced precision with boldness. What sets BOYAROVSKAYA apart is its commitment to creating wearable pieces that are as innovative as they are functional. Each look was crafted with upcycled and recycled materials, highlighting the brand’s commitment to sustainable fashion without sacrificing style. These designs spoke volumes without saying a word—minimalistic yet loaded with an undeniable presence.

The BOYAROVSKAYA aesthetic, both cold and clean, left an unforgettable impression on its audience, pushing the limits of high fashion while keeping it grounded in practicality. Available globally through select stockists like Ssense and Farfetch, the brand is steadily redefining the landscape of luxury fashion, inviting the world to join its unique, rebellious universe.

PHOTOGRAPHER Artem Kononenko STYLIST Maria Boyarovskaya MODEL Sarah Saxinger HAIR Pierre Saint Sever MUA Olga Kruglova VIDEO Plamena Karaliyska STYLIST ASSISTANT Sara Medali ASSISTANTS Sean Cackoski and Ania Zawadka

KIMKĒKIM SS2025 OBSESSION No13 ‘Dreamers’ September 28th at Faculté de Pharmacie in Paris

For Paris Fashion Week, South Korean designer Kiminte Kimhekim invited guests into a fantastical world at the Faculty of Pharmacy in Paris. This unique setting hosted a well-dressed, eclectic mix of edgy influencers and high-fashion insiders, all eager to experience Kimhekim’s latest collection, aptly titled “Dreamers.” The show artfully balanced playful extravagance with a deep-rooted nod to Korean heritage, blending the designer’s signature avant-garde aesthetic with dreamlike elements.

Opening with models holding pillows and a whimsical apron dress crafted from a duvet, Kimhekim tapped into the current “sleepmaxxing” trend popularized on TikTok, where comfort meets fashion. The collection continued with pajama-inspired pieces and slippers, creating a cozy yet sophisticated allure. Every piece seemed to draw from both the literal and idealistic dream worlds, mixing comfort with the artistry for which Kimhekim is renowned.

In a playful twist, traditional accessories took on new forms: an ammunition belt transformed into a pencil holster, holding the designer’s beloved BlackWing pencils in place of weapons. This symbolic gesture encapsulated Kim’s ethos, challenging conventions and championing creativity. Known for drawing inspiration from the hanbok, this collection also showcased the brand’s signature oversized collars, ribbon appliqués, and unique hems, blending Korean heritage with modern, exaggerated proportions and unexpected fabric combinations.

Kimhekim’s “Dreamers” wasn’t just a fashion show; it was an invitation to imagine, embrace artistry, and celebrate the beautifully impractical. With his pieces now gracing select international stockists and gaining prominence at Paris Fashion Week, Kiminte Kimhekim continues to redefine the high-fashion landscape, one dream at a time.

LITKOVSKA SS2025 Show September 25th at L’éclaireur Sévigné

On September 25, LITKOVSKA took Paris Fashion Week by storm, presenting their Spring-Summer 2025 collection on the official PFW calendar. This season, the brand’s vision centers around ZHNYVA—“harvest” in Ukrainian—a powerful symbol of gathering achievements, celebrating resilience, and sowing new seeds of inspiration.

This collection marks 15 years of LITKOVSKA’s evolving artistry, capturing a cycle of creation, reflection, and renewal. It’s a tribute to the brand’s journey and the roots it’s cultivated in the fashion world. At its core, ZHNYVA draws inspiration from dialogue—a practice of sowing ideas and reaping connections. Earlier this year, guests in Paris wrote wishes for peace and hope on white ribbons, which traveled to Kyiv and returned with heartfelt letters of gratitude from Ukrainians, completing a poignant exchange that reflects the resilience and unity of shared voices.

One of the most captivating aspects of this collection is the collaboration with celebrated British image-maker and SHOWstudio Director Nick Knight. Their capsule, “Flowers Know Better,” is a tribute to nature’s quiet power—delicate yet enduring, much like LITKOVSKA’s ethos. All profits from this special line will support Ukrainian children affected by war, a testament to the brand’s commitment to using fashion as a force for good.

Under designer Lilia Litkovska’s direction, the collection is rich with craftsmanship, showcasing signature deconstructed menswear elements with a feminine edge, intricate textures, layering, and meaningful embellishments. A highlight piece, the Zip Bag, is as versatile as it is stylish, allowing for a range of personalized looks.

SG FASHION HOUSE – Paris Posh Fashion Week – September 29, 2024 Hotel la Maison Champs Elysees

Canadian fashion designer Shauna Griffiths, the visionary behind SG Fashion House, captivated audiences at Paris Fashion Week with The Bloom collection—a stunning tribute to resilience, growth, and transformation. Held in the opulent Hotel La Maison Champs-Elysées, Griffiths used her latest collection to beautifully narrate the journey of a root-bound plant breaking free to bloom in full vitality.

Each piece in The Bloom collection tells a story of evolution and adaptation. Root-inspired cording details on the garments mirror the complex pathways of roots confined yet ready to burst forth, while delicate 3D floral embellishments bring an energy and dimension that seem almost alive. The garments pulse with movement, capturing the organic flow and vitality found in nature.

Layered sheer fabrics and intricate lacework added a sensual touch, balancing refinement with an edgy, modern appeal. A particular standout was a dazzling emerald silk dress adorned with rose detailing, reflecting both the strength and fragility of a plant in bloom. The show’s finale was a showstopper: a model opened a flower umbrella in full bloom, a symbolic gesture of breaking free and embracing one’s true self—a fitting close to a collection that celebrates growth in all its stages.

Reflecting on this opportunity, Griffiths shared, “Paris Fashion Week is an extraordinary platform to present our work to a global audience, see how it resonates internationally, and connect with the broader fashion community.” Indeed, The Bloom left a lasting impression, inviting wearers and viewers alike to embrace their personal journeys of transformation with grace, resilience, and confidence.