The Ice Cream Room Installation by Gregory Siff
4AM Gallery and Mercedes Benz present, “Portrait of an American Ice Cream Man,” the highly anticipated solo exhibition from artist Gregory Siff and the unveiling of Experience Room #3, The Ice Cream Room that debut in Los Angeles, on Friday June 10. Following the Experience Rooms Gregory created for MoMA PS1’s Rockaway! Exhibition, The Ice Cream Room is a transformative