KIDILL

DESIGNER

Hiroaki Sueyasu

THE COLLECTION:

Designer Hiroaki Sueyasu is inspired by the nostalgia of late 1990s Harajuku, Tokyo, a time characterized by youth rebellion and fashion reinvention that blended culture, creativity, and vintage pieces. The vibrant energy of Harajuku, influenced by music and fashion dialogues, shaped KIDILL’s Formal Anarchist collection. This story is centered around a collaboration with the iconic Harajuku shop A Store Robot, a fixture in Tokyo since 1982 and a cornerstone of the alternative scene for over 40 years. Sueyasu values authenticity and the partnership aims to delve into “the real” and reshape genuineness in today’s world.

THE ELEMENTS:

  • Raw industrial textures
  • Shiny metallic coatings
  • Provocative color palettes
  • Dizzying contrasts
  • Futuristic cyberpunk aesthetics
  • Bold stitch details
  • Camouflage

THE INSPIRATION:

  • The defiant spirit of punk culture
  • Hiroaki’s immersive experiences in London
  • Unique self-expression reflecting historical influences
  • Energetic colors and textures inspired by the rave scene
  • The lively streets of Harajuku, Tokyo

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