THIRTY1 is built on legacy. Named after 1931—the birth year of founder’s grandfather—the brand draws inspiration from a man whose strength, resilience, and unwavering sense of self continue to shape its identity. That influence remains present throughout the collection, where toughness and elegance exist side by side.
Raised in a family jewelry business, the founder developed an early appreciation for the power of adornment. Rings, in particular, became a signature—stacked, layered, and worn like personal armor. Over time, that fascination evolved into a design philosophy rooted in individuality rather than convention.
THIRTY1 approaches luxury as a form of self-expression. The pieces are designed to be mixed, collected, and worn instinctively, encouraging wearers to build their own visual language through rings, bracelets, watches, and heirloom-inspired objects. Rather than prescribing a singular aesthetic, the brand embraces personal style in all its complexity—bold, imperfect, and constantly evolving.
At its core, THIRTY1 is an invitation to wear what feels authentic. Inspired by a legacy of independence and shaped by a contemporary spirit of self-definition, the brand creates jewelry for those who are less interested in fitting in than in becoming more fully themselves.