Change the Game, Join the Experience
The EASTWAVE Concept is a virtual pop-up that aims to support established and emerging designers from the Middle East and North African region, in showcasing and selling a curated selection of their designs to international audiences and customers.
Every season the pop-up will be hosted by different platforms or stores that share the EASTWAVE mission and values. Season I, is hosted on Dubai-based e-commerce platform Maison Orient.
EASTWAVE is the brainchild of Dana Mortada of Fashion Collective in Los Angeles, Judy Daghestani of LFHM in Dubai, and Christian Daccache of Bureau Des Créateurs in Beirut.
The partners expose the designers across the MENA and in the West, via EASTWAVE’s partner TATA PR, an LA-based fashion PR agency and high-end retailer.
EASTWAVE Season One was born during unprecedented times, to support and cultivate a family of unique yet likeminded talents who share pride and passion for their Eastern designs.
Mortada further explains, “Even though we are all based in different parts of the world, when it comes to our individual businesses, we share one common value: working with creatives that consciously respect the mastery of their craft and the importance of their cultures.
EASTWAVE is ambition and innovation, pushing MENA fashion to the next level.” The pop-up showcases 16 established niche RTW and Jewelry designers with a curated selection featuring bespoke and artisanal craft from the Arab world. Global customers will be served via free international shipping.
List of designers include: Aliel, Ammanii Jewelry, Aura Headpieces, Bil Arabi, Blssd, Jessica K, Jeux De Mains, L’atelier Nawbar, Mrs. Keepa, Nemozena, Roni Helou, Rula Galayini, Sara Melki, Talar Nina, Yassmin Saleh, and Zaid By Zaid Farouki
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