Founded by Registered Nurse Olivia Feldtmann, ANO Cosmetics & Skin is a Shepparton-based aesthetic clinic dedicated to natural, balanced results and long-term skin health. With a safety-first approach that includes comprehensive skin assessments before cosmetic and laser treatments, ANO prioritizes education, integrity, and personalized care. By focusing on subtle enhancements that complement each client’s natural features, the clinic is helping redefine modern aesthetics beyond the major cities.
As the founder and lead practitioner, Olivia Feldtmann brings a clinical, patient-first perspective to an industry often driven by trends. Drawing on her nursing expertise, she advocates for evidence-based treatments, facial harmony, and preventative skin health, believing that aesthetics should enhance confidence rather than alter identity. “At ANO, we consider the whole person—skin function, lifestyle, stress, environment and safety,” says Feldtmann. “Healthy skin is built over time, and cosmetic treatments should enhance someone’s natural features, not change them.” Through her commitment to ethical practice and individualized care, Olivia has become a trusted voice on topics ranging from cosmetic injectables and laser safety to long-term skin wellness and natural aesthetic outcomes.
You’ve spoken about prioritizing natural-looking results over trends. How do you define beauty in 2026?
To me, beauty in 2026 is individuality. It’s looking like yourself, not like everybody else.
As a cosmetic nurse, I’ve never believed that a strong treatment outcome should be immediately obvious. A considered result is one where someone looks refreshed, confident and completely themselves, and nobody can quite pinpoint what’s changed.
We have access to incredible technology and treatment options, but just because we can change something doesn’t always mean we should. My role isn’t to create a different face or chase a trend. It’s to understand facial anatomy, aging, skin health and, most importantly, the person sitting in front of me, then create a plan that respects all of those things.
For me, modern beauty is less about perfection and more about preserving what makes each person uniquely themselves.
In your experience, what gives people the biggest confidence boost: changing how they look, or changing how they see themselves?
Without question, changing how they see themselves.
A treatment can help someone feel more confident, but I don’t believe confidence should ever be dependent on constantly finding something else to fix. Some of the most meaningful moments in my career have actually been when I’ve talked a patient out of a treatment because I genuinely didn’t believe it was the right pathway for them.
A strong outcome isn’t creating someone who feels they need us. It’s helping someone reach a point where they feel good in their own skin, whether that’s through a treatment, improving their skin health, or sometimes simply hearing from a professional that the thing they’re worried about doesn’t need fixing at all.
Have you found that what patients ask for initially is often different from what they actually need?
All the time, and I think this is where a thorough consultation and clinical experience are so important.A patient might come in asking for a particular treatment because they’ve seen it online or because a friend has had it, but that doesn’t necessarily mean it’s the right treatment for their anatomy, their skin or what they’re actually hoping to achieve.
I always try to bring the conversation back to the outcome: what is it that you’re actually wanting to change, and how do you want to feel? Sometimes the answer is a different treatment. Sometimes it’s a longer-term skin plan. And sometimes the right answer is no treatment at all.
I don’t believe in treating a treatment request. I believe in treating the individual in front of me.
ANO places a strong emphasis on patient-first care. What does ethical aesthetics look like in practice?
Ethical aesthetics is what you do when saying no would be easier to avoid, but it’s the right thing for the patient.
In practice, that means honest consultations, medically sound treatment planning, informed consent, realistic expectations and never allowing a sales target to influence a clinical decision. It also means having the experience and confidence to decline treatment when it’s not appropriate.
At ANO, we’ve deliberately built a multidisciplinary clinic because I don’t believe every concern has one answer. Sometimes the right pathway is cosmetic medicine. Sometimes it’s dermal therapy, laser, skin health, medical assessment or simply doing nothing.
For me, patient-first care means the person sitting in front of us should always feel that our advice is based on what is genuinely right for them, not on what we can sell them.
Building a nationally recognized clinic in Shepparton challenges the idea that innovation only happens in major cities. Has being based in a regional community shaped ANO’s identity?
Completely. ANO wouldn’t be ANO without Shepparton.
I started the clinic in one treatment room, and since then we’ve cared for more than 6,000 patients and grown into a multidisciplinary clinic recognized beyond regional Victoria. I’m incredibly proud that we’ve been able to build that here.
Being regional has shaped the way we practise. In a community like ours, your reputation isn’t built through a marketing campaign. It’s built one patient at a time, over years. You see people at the supermarket. You treat their family members and friends. There is a level of accountability that I genuinely believe has made us better clinicians and a better business.
I’ve always believed regional patients deserve access to considered, high-quality skin and aesthetic care. Regional should never mean second best.
ANO has grown from one treatment room into a multidisciplinary clinic. Looking back, what moment made you realize the business had become something much bigger?
There hasn’t been one single moment. It’s been a collection of them.
It’s seeing more than 6,000 patients come through our doors. It’s our team caring for more than 200 patients in a week. It’s being recognized beyond Shepparton and building a reputation within the aesthetics industry. Those things are incredibly humbling, particularly when I think back to starting in one little room with no idea of what ANO would become.
But I think the moments that affect me most are when I realise that patients don’t just trust me anymore. They trust ANO. They trust the standards we’ve built, the team we’ve developed and the way we care for people.
That’s when I realised I hadn’t just built a business around myself. We’d built something that had its own identity, its own reputation and a community around it.
What role do confidence and individuality play in the way you approach treatment planning?
They’re at the centre of everything. I don’t want to create a clinic full of people who all look the same.
Every face has different proportions, expressions and characteristics. Every person also has a different relationship with aging, beauty and confidence. My job as a cosmetic nurse is to understand all of that before I ever recommend a treatment.
Good treatment planning isn’t about following a formula. It’s about knowing anatomy deeply enough to understand what could be changed, having the aesthetic judgement to know what should be changed, and having the restraint to know when to leave something beautifully alone.
The goal should never be to erase individuality. It should be to protect it.
If you could change one thing about the beauty industry overnight, what would it be?
I would remove the idea that beauty is something we need to keep purchasing in order to be enough.
Our industry can do incredible things. We can support skin health, address genuine concerns and help people feel more like themselves. I’m incredibly proud to be part of it. But we also have a responsibility to be honest about the fact that insecurity can be profitable, and I don’t ever want that to be the foundation of how we practice.
I would love to see an industry that celebrates restraint as much as transformation, where saying no is recognized as a sign of clinical integrity, and where patients are encouraged to make informed decisions rather than constantly being shown another flaw to fix.
The future of aesthetics shouldn’t be about creating more insecurity. It should be about delivering better care.