SIROOH is a global leather brand shaped by dual inheritances. Drawing from the soul of India and refined through founder Pari Shah Vijoy’s Italian design training, the brand operates at the intersection of tradition and modern form. At its core is rooh—the Urdu word for spirit—an idea that anchors both process and purpose.
That philosophy comes into focus with the Apsara Heel collection, where the female form is not referenced but centered. Sculptural detail is woven directly into the footwear’s structure, allowing beauty and function to exist as one gesture rather than ornament and base. The heels feel intentional and fluid, carrying a quiet sense of movement.
SIROOH’s work is informed by history and femininity without being bound to either. Materials are handled with care, silhouettes are expressive without excess, and each piece is designed to be lived in—not placed on a pedestal. These are shoes meant to move through the world, accumulating presence with wear.
In SIROOH, craft becomes expression. Spirit becomes structure. Footwear becomes something both admired and worn.