Founded in 2020 by Whitney Williams, VERVINEUS takes its name from a phrase she lives by: “the verve in us.” The brand’s mission? To celebrate the energy and confidence that push women to rise through challenges and own their shine. The line keeps inclusivity front and center, welcoming women of all ages, sizes, and backgrounds. Its beauty arm, Luring Lovely and Captivating, serves up lip glosses in a spectrum of shades designed to radiate confidence. With features at New York Fashion Week, Milan Fashion Week, and NBC, VERVINEUS has been busy making waves on and off the runway.
