WOMEN AS CRYPTOCURRENCY

BASIC Viral Project Created and Photographed by Viktorija Pashuta @viktorija_pashuta

Presented by ARK42

Words by KIMBERLY HADDAD
Producer JACKSON CHONG @jacksonchong_
Stylist AMBIKA SANJANA  @styledbyambika
Models: FELY, NANA, RENEE, SAMANTHA, KATY @ Maverick Model Agency
Makeup Artist & Hair Stylist KSENIYA BERNKHARDT @k.hart.muah
Makeup Artist & Hair Stylist SYDNEE PIXLER @sydneebeats
Photo Assistant JUSTIN PICCARI
Fashion Video GEORGE MASIN @perspectiveout

Special Thank you to The Agency Studios @agencystudios

Tether

Founded in 2014 by Brock Pierce, Craig Sellars, and Reeve Collins, Tether (USDT) is the world’s third largest cryptocurrency. Originally called realcoin, Tether is what’s known as a stablecoin, a type of digital currency associated with real-world assets like the U.S. dollar. While other cryptocurrencies often shift in valuation, Tether aims to keep a fixed 1:1 exchange ratio.

A trailblazer in the fashion space, this all-American babe maintains consistent value, disrupting the couture ecosystem with hand-embroidered motifs and a feathered shrug that embody a true monied woman.

Dress FALGUNI SHANE PEACOCK @falgunishanepeacockindia @stylepr
Hat LORY SUN ARTISTRY @lorisunartistry @basic.pr
Earrings YUN YUN SUN @yunyunsun_official
Gloves BASIC PR @basic.pr
Boots L’ATELIER DE CHARLOTTE @adc.charlotte @stylepr
Bag MOZZAFIATI @mozzafiati_luxurybag

XRP

Inspired by Bitcoin, engineers David Schwartz, Jed McCaleb, and Arthur Britto began developing the XRP Ledger (XRPL) in 2011 with hopes to innovate a digital asset that was not only more sustainable, but also created specifically for payments. The XRP Ledger officially launched in 2012 as OpenCoin and is now named Ripple. While XRP ensures no energy is wasted, the transaction process utilizes a greener blockchain.

This high-profile muse portrays the future of finance, one that goes above and beyond to ensure energy-efficient global transactions that reform the blockchain and better our environment.

Green Cape MARMAR HALIM @marmarhalim @stylepr
Dress ROBERTO CAVALLI @roberto_cavalli @platformpr
Jewelry BJORN VAN DEN BERG @vandenbergbjorn @basic.pr
Boots CHAN ARTWEAR @chan.artwear @basic.pr

BINANCE COIN

Founded by developer Changpeng Zhao, Binance Coin (BNB) is the largest cryptocurrency exchange in the world and has faced governing scrutiny in Japan, Hong Kong, and the U.S. Initially built on the Ethereum network, Binance is now the native currency of its own blockchain, the Binance chain and is used for various applications, including travel bookings, entertainment, and online services. 

While Binance spends one-fifth of its profits to permanently destroy or “burn” coins held in its treasury to affect its rarity, this three-dimensional goddess will always remain an exquisite asset.

Dress, Hat MOSCHINO @moschino
Shoes KEEYAHRI @keeyahri @basic.pr
Rings CALISTA @calistaoficial @wear_thefuture
Bag MOZZAFIATI @mozzafiati_luxurybags

SHIBA INU

Nicknamed the “dogecoin killer” by its supportive community known as the SHIBArmy, Shiba Inu was created in 2020 by an anonymous group or individual called Ryoshi. While originally created as a joke to mock dogecoin, Shiba Inu was named after the Japanese dog breed and the first meme coin to be launched. Since then, the Ethereum-powered coin has stolen the spotlight, becoming an exceedingly popular choice for investors and major crypto exchanges. 

Establishing herself as a bold and dazzling fashionista, this radiant sensation knows no bounds and doesn’t follow the crowds. Instead, she owns an identity that falls in line with her authentic self and continues to rise in reputation. 

Dress FALGUNI SHANE PEACOCK @falgunishanepeacockindia @stylepr
Earrings 8 OTHER REASONS @8otherreasons
Rings HANNAH MARTIN @hannah___martin @basic.pr
Bracelet YUN YUN SUN @yunyunsun_official @megamegaprojects
Shoes SHOE DAZZLE @shoedazzle @cldstyle
Gloves NASTY GAL @nastygal

CARDANO

A latecomer into the crypto scene, Cardano bills itself as a third-generation blockchain platform and a next-level player. Founded by American entrepreneur and co-founder of Ethereum Charles Hoskinson, Cardano was created in 2015 to offer a harmonious and sustainable ecosystem for digital currencies.

Known as an Ethereum killer, Cardano’s unique token ADA, is based on a fixed coin supply, meaning demand will eventually rise, regardless of the crypto space.

Rising to the top with her Cardano counterpart, this all-American empress is a spectacle in the fashion space, showing off her denim corset cocktail dress with crystal embellishments and blue velvet boots that leave a lasting impression. 

Dress DEATH BY DOLLS @deathbydollsofficial @stylepr
Shoulder Piece, Bracelets I AM THE WILD CARD @iamthewildcard
Earrings YUN YUN SUN @yunyunsun_official
Hat LORY SUN ARTISTRY @lorisunartistry @basic.pr
Boots JOSEPHINE VALERIE @josephinevalerie.ny

ETHEREUM

Conceived by Russian-Canadian programmer Vitalik Buterin in 2013, Ethereum is an open-source, public service that utilizes blockchain technology to sanction smart contracts and secure cryptocurrency trading without a third party. Inspired by Bitcoin, Ethereum served as a catalyst for NFTs, which utilize ERC-721, an Ethereum token standard that made digital art “verifiably scarce.”

A burst of gold metal chains, safety pins, and glass rhinestones manifest a bold and harmonic aesthetic that morphs this enchantress into an extravagant piece of art. Perhaps you’ll discover her on the blockchain.  

Dress, Boots CHAN ARTWEAR @chan.artwear @basic.pr
Earrings, Ring BJORN VAN DEN BERG @vandenbergbjorn @basic.pr
Ear Cuffs 8 OTHER REASONS @8otherreasons
Sunglasses KOTTÉ @kottestudio

BITCOIN

In 2008, an anonymous programmer named Satoshi Nakamoto released an extensive report describing a new decentralized, digital currency. An established payment system now known as Bitcoin, this cryptocurrency was the very first of its kind with secure peer-to-peer transactions recorded on a blockchain.

This boss rich bitch is as seamless as Bitcoin transactions, flaunting a metallic armor-inspired gown that represents luxury and pure opulence. 

Dress CHARLES & RON @charlesandron @maisonpriveepr_la
Headpiece BVDB @vandenbergbjorn @basic.pr
Boots CHAN ARTWEAR @chan.artwear @basic.pr
Rings APORRO BRAND @aporrobrand
YUN YUN SUN @yunyunsun_official

STELLAR

When engineer Jed McCaleb left Ripple, he collaborated with former lawyer Joyce Kim to co-found and launch Stellar in 2015. A decentralized computer network based on blockchain technology, users can trade Lumens (XLM), Stellar’s cryptocurrency required for transactions. Experiencing massive growth, Stellar served as a platform for nearly three million user accounts and since then, has created a network of partners that includes Flutterwave and MoneyGram.

Efficient by design and streamlining transactions for smooth, cash-like experience, Stellar is as exceptional as this Naeem Khan dress. Its sleek lines and majestic color scheme give the wearer unstoppable authority.

Dress NAEEM KHAN @naeemkhannyc
Hat LORY SUN ARTISTRY @lorisunartistry @basic.pr
Bracelet BJORN VANDERNVERG @vandenbergbjorn
Necklace APORRO BRAND @aporrobrand
Ring MARRIN COSTELLO @marrincostellojewelry
Gloves STYLIST’S OWN
Boots KEEYAHRI @keeyahri @basic.pr

SOLANA

Proposed in a whitepaper detailing Proof of History, a technique for keeping time between computers that do not trust one another, Solana was developed in 2017 by Anatoly Yakovenko. The native token of Solana is SOL, a utility token that administers a method of transferring value as well as blockchain security through staking. Utilizing consensus algorithms to dodge slow transaction confirmation, Solana is one of the fastest and most cost-effective blockchains in the crypto space.

Embracing an unshakeable confidence like Solana’s secure network, this glitzy queen glows in a bespoke 3D printed top, spikey ultraglasses, and a shimmering gown that gives her a future-forward approach to fashion. 

Dress STELLO @stello @cldstyle
Blue Chest Piece HOUSE OF PUGLIELLI @houseofpuglielli @pr_solo
Earrings YUN YUN SUN @yunyunsun_official
Glasses LADA LEGINA @ladalegina @pr_solo
Shoes ZASHADU @zashadu @wear_thefuture

CRONOS

Founded on the simple notion that all humans should have the right to control their own money, data, and identity, entrepreneurs Bobby Bao, Gary Or, Kris Marszalek, and Rafael Melo founded the Singapore-based company Crypto.com in 2016. Originally known as Monaco, the platform’s official cryptocurrency is Cronos, a popular form of decentralized crypto exchange that can be used for various purchases.

While Cronos may be highly volatile, this blacked-out babe stands firm in her role as a pioneer in the fashion universe. With her 3D-printed bust and knee-high boots, she disrupts all style norms and paves the way with unrelenting grit.

Hat WASTED COUTURE @wasted_couture
3D Printed Bust VIKTORIA MARCHEV @viktoria.marchev
Bodysuit NAKED WARDROBE @nakedwardrobe
Boots CUSTOM

$ARK420

When Mitch Ngo decided to start a cannabis company during a global pandemic, he was thinking outside the box. He combined weed, community, blockchain, metaverse, and NFTs to develop Golden Ark, a cannabis company specializing in blockchain technology and solutions. A main component of Golden Ark is its utility token $ARK420, a marketplace token that supports trading and interactions within its ecosystem, including digital and physical goods, platform-specific content, and more. Striving to grow the cannabis community through its metaverse, Golden Ark is providing the most luxurious experiences with cannabis and blockchain.

Following in the footsteps of one of Golden Ark’s unique digital and recreational environment, this beauty has strong growth potential and is expanding with spirit in her silvery stunner. A showstopper in every sense of the word, she struts a grey button down with voluminous metallic, blue-trimmed detail that inspires the imagination.

Dress OROY SHAKHIDI @oroyshakhidi @thepop.group
Shoes KEEYAHRI @keeyahri @basic.pr
Glasses LADA LEGINA @ladalegina @pr_solo
Rings 8 OTHER REASONS @8otherreasons
LADY GREY @ladygreyjewelry
Earrings MARRIN COSTELLO @shopmarrincostello

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