This season, I’m dressing the body like a beautiful threat. I want every look to feel like a dark bloom: hypnotic, and impossible to ignore.
Lora Holjevac leads HOLORA with a fascination for clothing as an expressive object, something cinematic and defined by its own perspective. Her work begins from an emotional or atmospheric point of departure, gradually developing into silhouettes that alter how a body is perceived within a space. She gravitates toward contrast, placing glamour, romance, and rigidity side by side so each element plays against the next. Handwork and material exploration remain essential, adding depth and meaning to each piece. Across her collections, Holjevac creates garments that feel distinct, unpredictable, and responsive to the room around them.
VISUAL IDENTITY:
Dreamlike and liquid in feeling, the collection brings sculptural forms into an ethereal, nocturnal space.
NEXT WAVE INDICATOR:
The next collections point to a femininity that feels less sweet and passive, more instinctive, powerful, and magical. Expect even more character, more silhouette, and a growing willingness to let each piece stand as a total statement.
DEFINING MOTIFS
• Dark florals pushed into a more dangerous direction
• Petal-like structures with increased volume
• Transparent layers stacked to create depth and shadow
• Liquid shine with a wet, reflective surface finish
• Cutouts that expose and break the silhouette
• Contrast between delicacy and something more powerful
• Midnight blue, deep iris, inky black, and cold metallics that catch as silver in the light
• Wire elements guiding the fabric into dimensional shapes
• Glossy satin and sheer tulle layered against more structured surfaces
